As a group, we have now officially identified our target audience.
It will be aimed at older children from the age of 7-14.
The film has a 2D look even though it will made in 3D and this will give it a cartoon feel with bright and block colours. The film is about animals that can interact with each other and have bonds and friendships which adults may find too farfetched for their entertainment.
The film will have narration over it and this may be subtitled in case it cannot be heard so they have to be old enough to be able to read and understand what is being said. It will be quite basic language used but they will still need to be able to read to take the story in.
It is also aimed at anyone who is interested in the chinese culture as the story is based on the creation of the chinese zodiac. It is an old folk tale which has been adapted for our animation.
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